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伍兹,高尔夫球文摘结束13年关系

卡普鲁亚,夏威夷( 美联社 ) --老虎伍兹少了一个明星代言,终止与高尔夫球最大杂志的长达13年的关系,当杂志不能同意多少小时他应该投入于这项工作。

高尔夫球文摘,发行量为一百六十五万,星期四宣布结束与大师开始于1997年相互的关联。他初次登场在这杂志在那年6月,并且是其代言第二长的,紧随耐克。

“我们感激老虎提供给我们的读者的见解,”杰理塔德,出版物的董事长以及主编,在一声明中说。伍兹的文章主要是教学小技巧。

高尔夫球文摘从不透露代言的条款,虽然其被认为是伍兹财政上地最小的收益--不多余200万美元一年。评价来自于揭发,与伍兹网站提供一些内容一起。

“实际是他的代言结束在年底,”马克斯坦伯格说,他在美国国际管理集团代理人。“因为我们生活在数字世界,他们需要他更多时间。他没有准备好在这时候投入任何额外的时间用发生的每件事情--试着工作于他的挥杆以及其他事情。”

公告在吉列说其将不继续与其合约之后两个星期,其期满结束在2010年。这是第五个代言伍兹丢失的,自从他陷入婚外情的风流韵事。其他三个是埃森哲咨询公司,美国电话电报公司以及佳得乐。

高尔夫球文摘发表他的专栏暂停在去年2月,当伍兹休假整理他的个人生活,恢复专栏在9月。

伍兹最后的专栏将在2月发行,这表示两者已经谈判达成新的协议。

高尔夫球文摘其他编辑包括安纳德帕尔默,杰克尼克劳斯以及菲尔米克尔森。

“我喜欢我与高尔夫球文摘的关系,”伍兹通过杂志一发表声明中说。。 “但是我们已决定现在是时间休息一段时间。我希望我的朋友在高尔夫球文摘继续成功。”

 


 
Woods, Golf Digest end 13-year relationship

KAPALUA, Hawaii (AP) -- Tiger Woods has one less endorsement deal, ending his 13-year relationship with golf's biggest magazine when they couldn't agree on how many hours he should devote to the job.

Golf Digest, with a circulation of 1.65 million, announced Thursday the mutual end of a relationship that began at the 1997 Masters. He made his debut in the magazine in June that year, and the endorsement had been his second-longest, behind Nike.

"We appreciate the insights Tiger has provided to our readers," Jerry Tarde, chairman and editor-in-chief of the publication, said in a statement. Woods' articles mainly were instructional tips.

Golf Digest never disclosed terms of the deal, although it was believed to be among the smallest financially for Woods -- no more than $2 million a year. The value came from exposure, along with some content provided for Woods' website.

"The reality is his deal was up at the end of the year," said Mark Steinberg, his agent at IMG. "Because we're living in this digital world, they needed more time from him. He wasn't ready to commit to any additional time at this point with everything going on -- trying to work on his swing and other things."

The announcement comes two weeks after Gillette said it would not renew its contract, which expired at the end of 2010. That brings to five the number of endorsements Woods has lost since he was caught in extramarital affairs. The other three are Accenture, AT&T and Gatorade.

Golf Digest put his column on hold last February while Woods took time off to sort out his personal life, resuming the column in September.

Woods' last column will be in the February issue, an indication that both sides had been negotiating a new deal.

Other playing editors at Golf Digest include Arnold Palmer, Jack Nicklaus and Phil Mickelson.

"I enjoyed my relationship with Golf Digest," Woods said in a statement released by the magazine. "But we have decided it's now time for a break. I wish my friends at Golf Digest continued success."

 


 

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