DEARBORN, Mich. (AP) -- Ford Motor Co. says its U.S. sales rose 15 percent in 2010 thanks to strong demand for its pickups and sedans.

The company sold 1.9 million cars and trucks and grabbed market share from rivals including General Motors and Toyota. Ford says 2010 was the second year in a row it gained U.S. market share, its first back-to-back increase since 1993.

The Ford F-150 pickup was the best-selling vehicle in the U.S. last year. The company also saw strong sales of its Fusion midsize sedan and Edge, which has the roominess of an SUV but handles like a car. Sales of Ford's luxury Lincoln brand rose only 4 percent for the year.

Without the Volvo brand, which Ford sold last fall, Ford's sales climbed 19 percent for the year.