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亚马逊第三季度利润上涨百分比16,但是成本增加

旧金山( 美联社 ) --亚马逊有限公司的收入在第三季度是增长的,当顾客购买更多的商品和服务时,然而成本也升高了,因为公司建设新的中心已满足订单。 股价在扩张的交易中下跌。

从7月到9月这一季度,亚马逊赚得$231百万,或每股51分—比通过路透通讯社举行的分析家投票预测的还多3分,平均。相对比去年早期的利润是$199百万,或每股45分。

收入上升百分之39,共$7.56十亿,高于分析家预期的收益$7.36十亿。 它$5.45十亿一15年以前是,四分之一,不反映十一月购买鞋子和服装零售商扎帕斯。

亚马逊在星期四报告,收入中占最大比例的销售商品种类,电子产品和其他日用商品,上升百分之68到$3.97十亿。 从书,CD、DVD以及其他其他媒介的收入增长百分之14到$3.35十亿。

以西雅图为基础的公司,从不透露销售其点燃电子阅读机的细节,说大量的其最新的电子阅读设备以被预定在首次的12周,在其他点燃发行之后同一时间投放最新可用的产品。 最新的点燃,价格更便宜了$139并且使用无线上网技术可从亚马逊河的点燃商店下载,在本季度将发布。

亚马逊说他们将合并实行,技术和产品内容,市场成本上升了百分之47 ,一共$1.36十亿。执行成本上升了百分之46,共$680百万。

在记者的电话会议长,财务总监汤姆斯泽库塔克说成本上升是由于13家亚马逊中心已经或即将在今年运营已满足顾客的订单,中心既满足其自己的零售业务,也满足来自其他零售商的商业订单。

公司的市场开支同样也上升,上涨了百分之62,共$241百万。 亚马逊,通常集中于网上广告,为了电子阅读器扩展其经营的商业广告的范围。

亚马逊为巩固其在电子商务中的领导地位,通过比其他实体和网上的零售商低的价格,并明确不计划改变其政策来弥补更高的费用。

“我们考虑价格的方式是我们要确保提供以一年为基准的,在所有类别,所有地区是极好的价格,”斯泽库塔克说。

对于这个季度,亚马逊预测收入总额在$12十亿到$13.3十亿之间—此范围表明超过去年第四季度增长百分之26到百分之40。

分析员估计收入在$12.3十亿。

但是,亚马逊也表明其营业收入可能下降差不多百分之24,共$360百万或上升差不多百分之18,共$560百万在本季度,意味着费用仍然可能会上升。

劳瑞威特,莫宁斯塔有限公司的分析员,说两个季度的费用水平起到了减震器的作用。

“他们仍然增长迅速,但是人们有可能渴望看见营业杠杆作用,”他说。

在业绩公布后,亚马逊的股票下跌$6.47,或百分之3.9,收盘于$158.50在几小时的交易内。股票在王朝正常的交易后上涨$6.30,或百分之4,收盘于$164.97。

 


 
Amazon 3Q profit jumps 16 percent, but costs rise

SAN FRANCISCO (AP) -- Amazon.com Inc. saw earnings grow in the third quarter as shoppers bought more goods and services, yet costs also rose because the company is having to build new centers to fulfill those orders. Shares fell in extended trading.

For the July-September quarter, Amazon earned $231 million, or 51 cents per share -- 3 cents more than what analysts polled by Thomson Reuters expected, on average. That compares with a profit of $199 million, or 45 cents per share, a year earlier.

Revenue rose 39 percent to $7.56 billion, higher than the $7.36 billion analysts expected. It was $5.45 billion a year ago, a quarter that doesn't reflect the November purchase of shoes and apparel retailer Zappos.

Amazon reported Thursday that revenue from its largest sales category, electronics and other general merchandise, jumped 68 percent to $3.97 billion. Revenue from books, CDs, DVDs and other media grew 14 percent to $3.35 billion.

The Seattle-based company, which has never given precise details about sales of its Kindle electronic reader, said that a larger number of its latest Kindle device was ordered in the first 12 weeks it was available than in the same amount of time after any other Kindle launch. The newest Kindle, which was priced more cheaply at $139 and uses Wi-Fi to wirelessly download content from Amazon's Kindle Store, was released during the quarter.

Amazon said that its combined fulfillment, technology and content and marketing costs rose 47 percent to $1.36 billion. Its fulfillment costs climbed 46 percent to $680 million.

In a conference call with reporters, Chief Financial Officer Tom Szkutak said costs rose because of 13 centers Amazon has opened or will open this year to fill customer orders, both for its own retail business and for its business of filling orders for other sellers.

The company's marketing spending also jumped, climbing 62 percent to $241 million. Amazon, which generally focuses on advertising online, has been branching out by running commercials for the Kindle.

Amazon has cemented its position as the e-commerce leader by offering lower prices than other retailers both on and off the Web, and it clearly isn't planning to change this to make up for higher expenses.

"The way we think about pricing is we want to make sure we have great prices on a year-round basis, in all the categories and all the geographies we offer, and that's something we work hard to do," Szkutak said.

For this quarter, Amazon predicted revenue will total $12 billion to $13.3 billion - a range that would indicate 26 percent to 40 percent growth over last year's fourth quarter.

Analysts were looking for $12.3 billion in revenue.

But Amazon also indicated that its operating income could fall as much as 24 percent to $360 million or rise as much as 18 percent to $560 million in the quarter, which means expenses are still likely to rise.

Larry Witt, a Morningstar Inc. analyst, said the level of expenses for both quarters puts a damper on things.

"They're still growing fast, but people are probably getting anxious to see operating leverage," he said.

Amazon's stock fell $6.47, or 3.9 percent, to $158.50 in after-hours trading after the release of results. The shares had finished regular trading up $6.30, or 4 percent, at $164.97.

 


 

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