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美联社——谷歌使用许可权的新政策冲击互联网

旧金山 ( 美联社 ) --谷歌股份有限公司已保留权力发表来自美联社下的一个新的许可政策,这可以缓和有时两家公司冷淡的关系。

星期一宣布的多年协议中有两个关键的组成部分: 一个是美联社的内容所获得的未泄漏的报酬权利,另一个是数据共享安排目的在于帮助新的合作在互联网上赚得更多的钱。

合同中的财务条款和持续时间并没有透露。

如同报纸和广播公司受到广告衰退的猛烈打击导致收入减少,谷歌协定的一部分也是想通过美联社的努力从网站中带来更多的收入。 在这一部分的过程中,美联社在今年早些时候恢复了与雅虎公司的特许权协议,并且努力打击微软公司的新政策。

引用他们的新的合同中的机密条款,来自美联社和谷歌的行政人员拒绝提供更多的细节,除了确认这次是有关特许权协议的合作远比在2006年第一次的更大。

美联社的首席营收官珍西格雷夫说“我们认为这是对双方都有利的交易。 我们已有与谷歌的长期联系并且很高兴我们能够解决我们之间的差异”。

因特网的占统治地位的搜索引擎,谷歌在理论上能向美联社提供更多的深刻见解关于信息的类型,和在主要的新闻报道发布时人们在几分钟、几小时和几天内搜索的图像。 谷歌也能帮助美联社通过搜索引擎发展更多方式保证其内容可以更多的被突出。

西格雷夫说,美联社,在1846年建立,已经尝试更好的掌握在电脑和移动设备上消耗的材料一通过被称作是“新闻登记”的追踪系统。这个技术再从上个月公开后一直工作的很好。

想得到的,谷歌也可以开发新的方式在网站新闻部分去展现美联社的内容。 谷歌已经努力联系超过90家的出版商参加一个被称作“快速点击”的尝试。 其特性是试图在电脑屏幕上从外观和感觉上重复快速翻阅一本报纸或者杂志。 在这项尝试中,谷歌与出版商从广告中分享收益。

虽然他们自从2006以来有一个许可证协议,但是谷歌和美联社仍然存在不稳定的关系。

美联社高管公开地抱怨合作新闻并不能充分地补偿,部分原因是谷歌的搜索引擎指向那些美联社说明的曾经盗版其内容的网站。

谷歌,反过来,强调他们坚国际著作权法,努力帮助网站浏览者找到相关的信息。

除了美联社之外,谷歌也许可来自法新社、英国报纸联合社、加拿大通讯社和7家来自欧洲新闻图片机构的成员。

在这些许可证协议下,谷歌在其新闻部门的网站上发表来自美联社以及其他通讯社的全部新闻。

那些在其他许多网站发布的,但违背谷歌常规的新闻,在谷歌只显示一个小片段。 谷歌坚持那些摘录在著作权法下可以“合理使用的”,免除公司向大多数网站出版商支付任何许可费。

一些媒体经理人,诸如新闻公司首席执行官鲁伯特 默多克,在实践中已经被谷歌所害,他们争辩道谷歌是从其他人的工作得到好处。 谷歌主张我们通过在网站上强劲的流量来帮助报纸。

不同于报纸和广播公司,美联社没有试图吸引流量到自己的网站上。  相反,美联社许可把其内容使用到其它媒介上,并在电视广播和互联网上销售他们自己的广告。

但是,在其它媒介中做广告,尤其在印刷业,在最近几年一直不佳,这促使美联社减少这些费用在美国的报纸和广播公司上。

通过那些让步的挤压,美联社的收入去年几乎下降了百分之10到$676百万,管理者今年预期会有另一个下跌。 衰退引起美联社在去年从其新闻人员解雇大约90个雇员,这是在过去数十年合作中最大的一次削减。 美联社也通过买断和停止招聘来除去其他的工作。

同时,谷歌是兴旺的,甚至在第二次世界大战以来最糟糕的美国的衰退期间。 公司去年在几乎在$24十亿的收益上赚得$6.5十亿。 今年的净收入超过8十亿美元。


 
Google, AP strike new deal on Web licensing rights

SAN FRANCISCO (AP) -- Google Inc. has retained the right to publish content from The Associated Press under a new licensing deal that thaws the sometimes-frosty relationship between the two companies.

The multiyear agreement announced Monday has two key components: an undisclosed payment for the rights to AP's content, and a data-sharing arrangement aimed at helping the news cooperative make more money across the Internet.

The contract's financial terms and duration weren't disclosed.

The Google deal is part of AP's effort to bring in more revenue from the Web as less money comes in from newspapers and broadcasters hard hit by an advertising slump. As part of that process, AP renewed its licensing agreement with Yahoo Inc. earlier this year and is trying to strike a new deal with Microsoft Corp.

Citing confidentiality clauses in their new contract, officials from the AP and Google declined to provide many specifics other than confirming that there will be greater collaboration than in their first licensing agreement struck in 2006.

"We think this is a good deal for both sides," said Jane Seagrave, AP's chief revenue officer. "We have had a long relationship with Google and are pleased we were able to work out our differences."

As the Internet's dominant search engine, Google theoretically could provide the AP with more insights about the types of information and images people are looking for in the minutes, hours and days after a major news story breaks. Google also could help AP develop more ways to ensure its content is more likely to be highlighted by search engines.

The AP, founded in 1846, already has been trying to get a better grasp of how its material is consumed on computers and mobile devices through a tracking system called a "news registry." That technology has worked well since it was unveiled last month, Seagrave said.

Google conceivably could also develop new ways to showcase the AP's content within the news section of its website. That's something Google already has tried to do with more than 90 publications participating in an experiment called "Fast Flip." That feature tries to replicate on the computer screen the look and feel of leafing through a newspaper or magazine. Google shares ad revenue with the publishers in Fast Flip.

Although they have had a licensing agreement since 2006, Google and AP still have had an uneasy relationship.

AP executives have publicly complained that the news cooperative wasn't being adequately compensated for its material, partly because Google's search engine pointed to websites that the AP said had pirated its content.

Google, in turn, insisted that it was adhering to all international copyright laws as it tried to help Web surfers find pertinent information.

Besides the AP, Google also licenses news content from Agence France-Presse, UK Press Association, Canadian Press and seven members of the European Pressphoto Agencies.

Under these licensing agreements, Google publishes entire stories from the AP and other outlets in the news section of its website.

That's a departure from Google's usual practice of just showing snippets from stories posted on thousands of other websites. Google maintains those excerpts qualify as "fair use" under copyright laws, exempting the company from having to pay any licensing fees to most Web publishers.

Some media executives, such as News Corp. CEO Rupert Murdoch, have blasted Google for the practice, arguing that Google is profiting from the work of others. Google contends it is helping newspapers by driving more traffic to its website.

Unlike newspapers and broadcasters, the AP doesn't try to draw traffic to stories on its own website. Rather, the AP licenses its content to other media, which sell their own advertising in print, on the airwaves and on the Internet.

But advertising in other media, especially print, has been crumbling in recent years, prompting the AP to reduce the fees it charges U.S. newspapers and broadcasters.

Squeezed by those concessions, the AP's revenue fell nearly 10 percent to $676 million last year and management anticipates another drop this year. The slump prompted the AP to lay off about 90 employees from its news staff late last year, the biggest cutback at the cooperative in decades. The AP also eliminated other jobs through buyouts and a hiring freeze.

Google, meanwhile, has been thriving, even during the worst U.S. recession since World War II. The company earned $6.5 billion on revenue of nearly $24 billion last year. Its net income is on pace to surpass $8 billion this year.


 

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